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Old Super Bowl commercial – Not quite $5 million for 30 seconds

old-super-bowl-commercialDo you remember this old Super Bowl Commercial?

This 1979 Coke commercial featured Mean Joe Greene, the baddest defensive lineman from the Pittsburgh Steelers’ dynasty.

2 Facts about this old Mean Joe Green Super Bowl Commercial

First, the cost of this commercial was $723,000 for a 30 second spot. Inflation has definitely hit the Super Bowl. A 30 second spot for Sunday’s Super Bowl was $5 million.

Second, this commercial took 3 days to make. Joe Greene ended up drinking 18 bottles of Coke. This was eighteen 16 oz. bottles of Coke, or the equivalent of 24 cans — two refrigerator 12-packs — of canned Coke.

No wonder he was limping to the locker room!

 

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